Helping you find and communicate your brand voice--so you stand out and reach your goals faster.
I spent 20 years teaching corporate leaders how to stay on message and avoid embarrassing mistakes. Now I bring that discipline to small business owners who are using AI to publish faster than ever.
I work with you to nail down what your business does, who it serves, and why it's different.
Then I define your distinct brand voice (tone, vocabulary, POV) and build a reusable prompt/style guide so you can generate on-brand content with AI going forward.
I build a custom AI assistant pre-loaded with your brand voice, offers, FAQs, etc., so you can draft content, emails, and social posts that consistently sound like you.
I audit your AI-generated content and messaging for risks most business owners overlook, such as overpromising or compliance exposure. Then I build "say this / never say this" guardrails right into your prompts so you can move fast with AI without risking your reputation.
I’m a message strategist and crisis communications advisor with over 20 years of experience helping leaders and organizations say the right thing when it matters most. I’ve guided execs and organizations through high-stakes communications from crisis response to reputation management. I’ve earned clients coverage in—and kept them out of—media like The Wall Street Journal, HuffPost, 60 Minutes, the Los Angeles Times and West Coast broadcast outlets.
Now I offer that same message discipline to small business owners. I help them define their brand voice and use AI thoughtfully without sacrificing the judgment that protects their reputation.
Increase in Inquiries
Year-over-Year Donor Growth
Organizational Growth
Mayo Clinic Social Media Network
Trainer, speaker and past Advisory Board member (now part of SHSMD/AHA)
Stanford Healthcare
Developed a HIPAA-compliant program and online content
Cal Poly Digital Transformation Hub x AWS
Interviewed high-stakes customers and published success stories
You should hire a communications professional to build awareness of your company faster than you can on your own. Unlike AI, a communications pro is creative, culturally aware, and can adapt as your circumstances change.
That depends on a variety of factors, like project scope. Typically, I charge high-tech companies more than solopreneurs. I also offer a discount to WNA members.
Yes. I’ve written many press releases on a wide variety of topics from high tech to healthcare to nonprofit. (So many press releases!) What do you want to announce? What’s your goal? I’m happy to talk it over with you.
AI may know your industry, but it doesn’t know your business or what makes it different from your competitors (i.e., your value proposition). It’s great at very broad, generic content.
If you want your business to stand out, hire a communications specialist. Find a professional who knows your industry and has ideas on how to differentiate your company from the rest. If I’m not familiar with your industry, I can help you find a professional who is.
There is no recipe for or guarantee that your content will go viral. Viral content usually has an unexpected angle or a strong emotional aspect to it. If you have something you think can break through, let’s discuss it.
Fee depends on project and scope.
Discount available for Women’s Networking Association members.
kris@KSAustin.com
+1 (650) 778-1148
San Francisco Bay Area